July 2018
Kategorie: Company news
Von: Markus Sautter

Dr. Marc Natusch is leaving the GEIGER Company at his own request


Dr. Marc Natusch

Dr. Marc Natusch is leaving the GEIGER Company at his own request.

For ten years Dr. Marc Natusch significantly shaped the Gerhard Geiger GmbH & Co. KG in Bietigheim-Bissingen - seven of them as Managing Director for Sales, Development, Construction and Product Management. In the industry, his name is associated with innovative power in the field of sun protection. Last year, Marc Natusch began to reposition and further develop the Geiger brand as "Partner to the Sun". In mid-September he leaves the company at his own request to pursue new business goals. Roland Kraus, also a member of the Geiger management board since 2016, will lead the company which is one of the leading manufacturers of sun protection drives in Europe, as sole managing director.

The topics tackled at Geiger under the aegis of Dr. Marc Natusch (42) are diverse and forward-looking for the company. For example, the growing focus on the skilled trades. "We always have an open ear for the needs of our customers,” is his credo. All in all, customer orientation has always been an issue for his work as managing director - whether in terms of greater technical support for industrial customers or in the development of the product portfolio. It was no less important to him to stimulate the innovative strength of the Company and to penetrate market niches in order to distinguish Geiger from the competition. Examples of this include drive solutions for the "second escape route" or Closed Cavity Facades.

For two years now, Geiger has also been making a name for itself in the Smart Home sector. The reason for this is the alliance with the Austrian Smart Home company Loxone. „We have created a thinking sun protection“. Natusch means here the automated sun protection with the Geiger AIR motors with integrated radio technology. “Together we have achieved a great deal in the company and on the market during this time and have always seen ourselves as a reliable, innovative partner within and outside the sun protection industry". Most recently through a complete brand relaunch as a "Partner to the Sun" Geiger has gained a new strategic position and identity.

The entry of Roland Kraus as an additional Managing Director at the end of 2016 was a prerequisite for the forthcoming reorganization of the Management Board. On September 15, 2018 Dr. Natusch will hand over to him the sales and product management as well as the development and design department for which he was previously responsible. Roland Kraus will then lead the company as sole Managing Director. Backed by an experienced management team he will continue to modernize the company and take it to the next stage of development.